Creativity may be limitless, appearing without structure, but all successful projects have a sound foundation. Here’s the ethical platform from which I operate.
- What I Do Is Who I am
- My Gratitude
With a sample: I like to view your work and/or website—then I’ll mark-up a portion of what you have provided and return it to you for your review (and provide other suggestions if applicable). Ultimately this exercise forms an interview.
If there is no sample: I want to learn about your plan through email, Skype, or both.
In emergent learning/coaching: we converse through Skype or by phone.
An estimate – price, scope of work, and timeline – follows this initial process.
My creativity thrives within structure; accountability through a task-list, and regular updates.
I push the envelope. When it comes to thinking outside the box, I’ve been heard asking, ‘what box?’
I use the word alivelines not deadlines.
It is important to note that anything I create or edit for you will not reflect my voice, but yours or the appropriate one for the project.
For example, you might say traffic jam when I would say impasse. That is why it is essential for me to understand your style, intended message, and prospective audience. That is how I can best serve you.
Specific to line edits: when there’s something that doesn’t click, I’ll insert an ‘explanation bubble’ in the margin; essentially a teaching moment. This instructive commentary helps reduce any future editing you require.
With contextual edits all observations will be categorized and detailed on the line, and in an additional summary.
2) What I Do Is Who I am
I write to change the world: yours and mine.
Everything is story, from title to copy, from acknowledgments to core content. That it be compelling, accurate for the market, and error free is essential. The only reason readers need return to a phrase is because it touched them.
Though my voice in this description is semi-formal, I am comfortable creating pieces ranging from kitchen-table casual to black-tie-only. Having lived in several countries, my familiarity with British, US, and Canadian spelling and idioms adds value.
I am married to an academic who is actively involved in all aspects of my writing life. I will request his input at various stages of your project. Final versions always receive his proofing.
I value teamwork and become an active participant in each person’s vision, therefore his or her success.
References: this website contains numerous testimonials, the common denominator of which is that I invest and over-deliver.
Regardless of how we collaborate, or choose not to, every word you share with me is private. Likewise, any ‘samples’ I prepare for you require my release.
Requests for examples of my work will not be provided from the files of other clients.
Likewise, you will receive this same level of courtesy. Because many clients prefer that others not know they work with an editor, my policy is not to share. More importantly, those pieces have become the clients’ intellectual property.
Book authors may be comfortable acknowledging me as their editor, but such examples would only prove my skills; none would reflect your unique voice or message, just as your voice does not echo that of others.
However, I’m happy to share my own writing, though it will mirror the purpose of the piece, not necessarily your style.
4) My gratitude
In its purest form the phrase ‘thank you’ is a verb (to thank) and an object (you). And that is what I’m doing here for this opportunity to share my process and values.
I recognize the time it takes to read through a website.
Because everyone’s project or idea is unique, so will be the scope of work.
Whenever I work on creating or editing, there is back and forth; I don’t return a marked-up page in a one-sided action.
Whether it’s an opinion or advice, a light edit or complete rewrite, a bio or an entire website’s content, I always establish an appropriate price per piece, not per hour. However, hourly rates can be established for teaching.
To provide an example: a review of a blogpost, article, essay, or the content of a basic website, whereby I provide brief, insightful commentary to help improve it, can cost as little as a couple of lattes.